Jim Thomas, Founder of Fitness Management Consulting, has over 25 years of experience owning, operating and managing fitness clubs of all sizes.
What's the #1 Problem
for Your Gym?
That's right! We see it frequently in gyms. No one knows that you're out there and those that do don't have you at top of mind.
Many gyms are only doing a couple things to drive guest traffic and most do not have a specific plan for retention. They vastly underestimate what it will take to avoid obscurity and attract attention to themselves.
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We received a call from a gym owner recently. He said he had been going back and forth to our web site and considering hiring us to help him get his gym back on track. When asked what finally prompted him to call, he said a guest came into his gym the previous evening, was very impressed and joined. Upon joining, they said, “this club is the best kept secret in town.”
IS YOUR GYM THE BEST KEPT SECRET IN TOWN?
Here is the simplest and easiest way to begin your quest to avoid obscurity, attract attention and stay top of mind;
Utilize technology to dominate your marketplace.
Do it until it becomes second–nature. You must take massive determined action.
Here are some tips;
1. Get an App.
Too many clubs don't have a club app.. and those that do aren't doing enough to get people to download it. Include a paragraph in your new member letter letting your new member know this is your primary communication tool with members... such things as inclement weather, class changes, special offers, etc. For people who do not join, let them you provide information on the club app on how to lose weight and stay in shape.
Your Club's custom branded mobile app. Powered by Netpulse, the #1 mobile app provider.
This is the second largest search engine on the planet behind Google (after all, it's owned by Google). Make your videos 2–3 minutes in length and favor quantity over quality to start. Focus on motivation, inspiration, and education. Post daily and the great thing is all your subscribers will get an email every time you post. Make your initial goal to get up to 200 videos.
Set up a personal page, a business page and a group. LinkedIn will also allow you to publish articles. On all social media a single post may only seen by 5% of your followers, so you must post often. The hidden secret to your LinkedIn Group page is that every post you make to the group will result in a direct email to all of your group members.
With live streaming technology such as Periscope and Meerkat, you can now steam live video to all your followers. What a great way to attract attention to your gym. Try this one; follow all of your local media (radio, TV, newspapers, magazines, etc.) and then publish an online press release that you send through Twitter and tag your media.
Are you familiar with Strimz? This app will allow you do provide live streaming to your Facebook audience. Can you imagine going live with a boot camp or group x class to everyone who Likes you on Facebook?
6. Email Newsletter.
This is the ideal solution to nurture your members, alumni and missed sales. Be sure to categorize each email newsletter that is sent out and be sure to have links back to your web site offering personal training, nutrition, apparel and opportunities to join. Be sure to check your analytics on click–thrus – these are new leads.
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NOW, GO USE TECHNOLOGY TO ATTRACT ATTENTION TO YOUR GYM
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